Spark Race Zone
Pushing the boundaries on immersive experiences, the Spark 5G Race Zone is the ultimate high tech experience to make you feel like you are part of the on the water action. We had heaps of fun collaborating with Spur on this cutting edge design.
The brief offered scope to design with cutting edge technology and we think we delivered an exceptional immersive lighting experience. With a focus on enhancing the user experience through full immersion, we designed this space with the concept of ‘connection’. Playing off the idea of the interconnectivity through 5G we developed a structured lighting matrix as a nod to the ‘5G network’.
In order to complement each of the seven unique tech zones we used coloured gels to enhance each individually with colour play and to integrate Sparks brand colours into the space. This space is truly unique and we couldn’t be more prouder of our work. The future is now.