Rodd & Gunn in collaboration with the team at Pennant & Triumph have definitely challenged the perception of what a retail store looks like with their newest offering in Chadstone, Australia. An immersive and engaging environment strikes a great balance between the brands core values and a very futuristic shopping experience.

Lighting plays a starring role in the fitout with multiple dimming zones controlled remotely to set the correct ambiance and mood. Linear profile has been subtly recessed into the timber joinery to provide the perfect wash and bring out the unique textures. Our favourite feature has to be the live-feed on the digital displays direct from Queenstown.