Lighting up Oceania’s favourite Hypebeast store. Since its debut in 2008 and opening 7 stores across Australia, Culture Kings has finally reached the shores of New Zealand. 

One can describe your usual Culture Kings store as an underground street fashion show, fused with the sparkles and bangers of a nightclub.

Novii’s design team collaborated with Kiwi Property and the Culture Kings team to bring these aesthetics to their Sylvia Park store.

Contrast is king for Culture Kings – and the choice of a stark black store allows for their products and lighting to really pop. The moment you step into the store, you are greeted with the glitz and glamor of the street fashion scene. From the halo lights that sit above the circular clothes racks, to the RGB-W LED light strips that line the shoe racks and the majority of “The Vault” room filled with jewelry influenced by the Hiphop scene.