Shaping the Shopping Experience at AS Colour Ponsonby

AS Colour’s new Ponsonby flagship brings together clean lines, refined materiality and a minimalist retail aesthetic, and the lighting plays a central role in defining how customers experience the space.

Working in collaboration with Adrian Nancekivell Design, Novii delivered a tailored retail lighting solution that enhances product visibility, elevates visual comfort, and reinforces the clarity of the AS Colour brand.

A Lighting Approach That Celebrates Simplicity

AS Colour is known for its understated, pared-back design language. Every element of the Ponsonby store was curated to feel intentional and effortless, and the lighting needed to mirror this ethos.

To support this, we specified FluxxLED Trace lights, chosen for their slim profile and uniform output. These luminaires subtly guide customers through the store, highlighting displays without overpowering the space. Their clean linear form complements the store’s geometry, delivering consistency across walls, shelving and product runs.

Complementing this system are Grace Thrive Gyro downlights; a human-centric setup designed to bring products to life. With exceptional colour rendering and low-glare performance, they provide crisp, even illumination that helps shoppers view fabric texture, colour accuracy and fit with confidence. The result is a shopping environment that feels bright, modern and visually calm.

Lighting That Elevates Retail Experience

Retail lighting is more than functionality; it shapes how customers engage with the brand. At AS Colour Ponsonby, the lighting supports the store’s minimalist aesthetic while enhancing comfort, wayfinding and product engagement.

Every fitting was considered not just for performance, but for the feeling it creates: a space that is easy to navigate, comfortable to browse, and unmistakably AS Colour.

Client: AS Colour
Interior Design: Adrian Nancekivell Design
Lighting Design: Novii