Lighting the Athlete Experience at Adidas Knox, Melbourne

Located inside Westfield Knox, one of Australia’s largest retail destinations, the new Adidas store brings the brand’s global retail vision to life through a clean, performance-driven lighting strategy delivered by Novii.

Following the same successful approach used in Adidas Newmarket, the Knox store required lighting that enhances movement, supports wayfinding, and elevates product presentation in a modern, athlete-focused environment.

A Lighting Approach Built Around Energy, Clarity and Comfort

Working closely with Adidas, we designed a scheme that feels dynamic and intuitive while supporting the rhythms of the shopper journey. Soft, even lighting creates inviting touchpoints where customers try on footwear, while linear elements provide clarity and structure throughout the store.

Track lighting ensures apparel, textures and colours are presented with accuracy and definition: an important part of the Adidas retail experience. The result is a space that feels open, energised and easy to navigate, with lighting playing an active role in guiding customers through zones and highlighting product stories.

Supporting the Adidas Retail Ethos

Adidas stores are built around movement, performance and simplicity. The lighting reflects this by balancing atmosphere with practicality — bright where it needs to be, subtle where it supports comfort, always clean and cohesive.

By mirroring the design principles established in Newmarket, the Knox store maintains a consistent global brand feel while responding to the scale and flow of its location inside Westfield Knox.

A Store Designed for Connection and Exploration

With its clear sightlines, illuminated fitting rooms, and thoughtfully lit footwear and apparel areas, the Adidas Knox store offers a smooth and enjoyable shopping experience for customers of all ages. Every lighting decision supports engagement, exploration and comfort — reinforcing the brand’s commitment to both performance and lifestyle.

Client: Adidas
Lighting Design: Novii